Archive for the ‘Apple’ Category

Magical ?

The picture shows Steve saying , as he has before, standing at the intersection of Art and Technology, that “it’s in Apple’s DNA that technology alone is not enough.” It takes, he says, the marriage of humanity, of liberal arts and technology to “make our hearts sing”. As other manufacturers approach the “post PC” market, their “speeds and feeds” sales pitch compares highly unfavourably  to Apple’s ecosystems of technology, software and the App store.

Steve again emphasized the magical nature of iPad 2, noting that “people laughed” at the original iPad launch at the use of the word “magical”- and I note that today PC Tech & Authority snidely and parenthetically say  “Yes, the word “magical” was used.”

I see the proof of the pudding Apple pie is that Apple have now paid over $2 billion to developers through the App store, and that in 9 months have sold 15 million iPads. This compares to eroding margins and market shares for the bulk of Apple’s competitors. Why is Apple’s “post PC” business bigger than their PC Mac business? And bear in mind that the Mac business continues to exhibit double digit growth.

It’s simple, they are making products that people want, that inspire, that are fun, “insanely great”, and perhaps even “magical”. As Arthur C Clarke said, “Any sufficiently advanced technology is indistinguishable from magic.”

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New iPad 2

Well, it’s here (announced, at any rate) and most of the pundits prognostications were pretty accurate.

In white!

iPad 2

In brief, it’s thinner, lighter, faster and has two cameras.

There’s no change in screen resolution, SD card slot or USB but they were always going to be unlikely. No-one foresaw the digital connector -HDMI out and recharge, or the Smart Covers…

How smart?

Gotta say, they do look pretty smart on the video, but I’ll let you know more whenI get mine.

Software includes a new IOS (4.3) and iMovie and Garageband for the iPad. There’s a real wow factor in both of these Apps, and priced at US$4.99- wow again.

As I said above, I’ll have more to say when I get mine.

And, one more thing, it was great to see Steve Jobs back at an Apple event. He’s not looking 100%, but certainly not at death’s door. Best of luck, Steve.