Magical ?

The picture shows Steve saying , as he has before, standing at the intersection of Art and Technology, that “it’s in Apple’s DNA that technology alone is not enough.” It takes, he says, the marriage of humanity, of liberal arts and technology to “make our hearts sing”. As other manufacturers approach the “post PC” market, their “speeds and feeds” sales pitch compares highly unfavourably  to Apple’s ecosystems of technology, software and the App store.

Steve again emphasized the magical nature of iPad 2, noting that “people laughed” at the original iPad launch at the use of the word “magical”- and I note that today PC Tech & Authority snidely and parenthetically say  “Yes, the word “magical” was used.”

I see the proof of the pudding Apple pie is that Apple have now paid over $2 billion to developers through the App store, and that in 9 months have sold 15 million iPads. This compares to eroding margins and market shares for the bulk of Apple’s competitors. Why is Apple’s “post PC” business bigger than their PC Mac business? And bear in mind that the Mac business continues to exhibit double digit growth.

It’s simple, they are making products that people want, that inspire, that are fun, “insanely great”, and perhaps even “magical”. As Arthur C Clarke said, “Any sufficiently advanced technology is indistinguishable from magic.”


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